There are many advertisements in theses days. We can find advertisements without thinking by walking or driving on the roads. By seeing advertisements without thinking, it is hard to know what they made the advertisement like that. In this weekends, I saw lots of advertisements with thinking. Most advertisements are presented by the people between man and woman. I think these advertisements want to appeal the people by using sexual things.
But I choose the different thing about the drink which is Pepsi. This advertisement make a conflict between Pepsi and Coca cola. It appeals to people the need for physiological needs to drink. It looks very funny because the person who works in Coca cola wants to drink Peopsi instead of his company's drink. This means that the guy who is in this picture thinks Pepsi is better than Coca-cola even if he works for Coca cola company. By showing this picture, Pepsi company wants to boost their product. It targets for every people who like to drink coke. I think it makes the people who drink Coca cola shame. So this ad tries to make people drink Pepsi.
I think Pepsi company wants to appeal people's feel to make fun. It is a good way to grab people to feel cool. This advertisement is like a making strong impression about the Pepsi by using the need for drinking. In these days, it is hard to live without people who like to eat fast-food. The company wants to make their advertisements strong such as remembering whenever. I think that this ad is not good at grabbing the need for drinking, but it makes more positive thought than Coca cola.
http://www.youtube.com/watch?v=wAP2yVsgI6c
The boy who are in this advertisement, so fun to know his action. This advertisement wants to show Coca cola as an tool for pushing the button. Coca cola is useless for drinking in this advertisement. I think this advertisement is extreme about comparing, this would make a conflict between them. Therefore, there could be balance between comparing things.
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